(photo by Danit Sigler)
Having sought a perfect desolate location for the It Multiplies video, we happened upon a house in Palmdale, CA that had the remains of a chicken farm behind it. These rotting wooden shacks are incredible, and look very creepy at night.
Seeing as the song is a bit darker and moodier than our last, we wanted something to fit that. Our director Lior Molcho is very pleased with the find and is looking forward to making a bit more of an 'art video' than the last one. Photographer Tami Bahat is going to some makeup/art direction of the shoot as well, so we'll see what that brings.
Shooting takes place on the evening of January 23rd, and the weather is supposed to be somewhere around 30 degrees. Hooray winter desert night shoot!
The song is set to be released on January 31st, a month or so before the video.
The song is set to be released on January 31st, a month or so before the video.
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